Living Books

CHALLENGE: Brøderbund software created interactive children’s books that came alive with animation. Dubbing them ‘Living Books’, they needed a logo that could attract a wide age span of kids to identify with.

SOLUTION: A colorful cartoon character was born with beaming CDROM eyes and organic hand drawn letters that animated around its open pages.

RESULTS: The ‘Living Books’ brand became so successful that it spun off from Brøderbund and our hero became the most recognized logo mark of the industry.