Groschele Films

CHALLENGE: Bill Groschelle needed a way of introducing his film work to prospective clients at ad agencies in both Los Angeles and the Bay Area, all on a shoe string budget.

SOLUTION: An intriging photograph was taken of Bill, which was then cut into quarters and printed as postcards. Each postcard had a curious title with a joke relating to a special area of service offered. The first postcard was delivered on a Monday, the next on Tuesday, then Wednesday, and Thursday.  Finally, on Friday, the ‘Groschelle Film’ reel was delivered along with a card saying: “To see the rest of Bill, pop this into your VCR.”

RESULTS: The campaign won Bill immediate industry recognition and a number of valued accounts and the campaign is still being talked about today.