CSO Cannabis Tinctures

CHALLENGE: CSO is one of a number of small businesses that have sprouted up all over the state of California to meet the growing demands of medical marijuana patients. The challenge is how does one present products in this new and highly competitive market?

SOLUTION: To create buzz and attract a more sophisticated clientele, we focused on branding quality. Taking a page from our work in designing cult wine labels, we suggested an approach that would present the product as a highly sought after wine.

RESULTS: The sophisticated looking brand clearly separated CSO from anything else on the market, commanding a higher price point and active sales.