The Bridge School

CHALLENGE: The Bridge School is an innovative organization educating children with severe speech and physical impairments. Founded by Rock legend Neil Young and his wife Peggy, Neil puts together the brilliant Bridge School concert event every year to raise funds. As a way to both thank large contributors and raise more funds for school scholarships, RICHIMAGE was asked to create a special label for a Beringer-crafted reserve wine that could be sold in auctions.

SOLUTION: A unique label was designed linking a series of circles to symbolize the many circles we all form in supporting ourselves and our community. An expressive hand-wrought signature bridges across the circles with the heart in the original Bridge School guitar logo elegantly embossed in red foil.

RESULTS: A label that looks both elegant and radical, the wines helped raise awareness and money for the school scholarship program.