ASTD Gallery

CHALLENGE: To create buzz for an art opening of a struggling gallery.

SOLUTION:¬†We renamed the gallery¬†‘Art Saves the Day’ and developed a fun, highly entertaining branding approach to art, making it accessible to a wide audience. Facebook and radio interviews were employed along with music and vibrant signage to create synergy.

RESULTS: The opening looked like a crowded Soho Art opening with more that 350 people showing up. ‘I don’t believe this!’, gushed one of the artists. ‘Nothing like this has ever happened before!’